Area Manager – Upcountry Job

  •   Contract
  •   Sudan

Job Purpose:

  • To lead the Area Team to market leadership in line with the company objectives. To help on building and developing strategies and solid customer base for the area branches through phenomenal customer satisfaction, staff development and effective resources management. To implement international business standards and performance benchmarks to fulfill manufacturer and stakeholder requirements.


Duties & Responsibilities:

Operational Benchmarks

  • Meet the agreed performance benchmarks and sales targets
  • Achieve the required performance level in supply, distribution, customer satisfaction, market penetration, area coverage.
  • Achieve profitability through all franchises and areas of representation.
  • Ensure overheads are controlled and costs and expenses are minimized by control and effective utilization of resources.


Staff Relations & Development

  • Ensure good liaison with all managers and staff.
  • Build staff relationship and provide them with support, coaching and encouragement to improve their performance.
  • Establish TNA (Training Need analysis) and plan training in Conjunction with the Training & development manager and maintain records to enable cost effective staff development.
  • Motivate staff to obtain highest level of commitment and ensure customer needs met.
  • Run staff appraisal and review process and recommend necessary actions on the results to the Upcountry manager.
  • Ensure all staff is committed to the principles and ethics of the Dealership and Company



  • Timely submit the regular reports to the Upcountry Manager
  • Review of DOC and KPI’s and take/recommend necessary action
  • Regularly report to Upcountry Manager regarding areas of concern or opportunities
  • Immediate report of any irregularities, business opportunities and/or issues need support / interaction



  • Achieve highest rate of customer satisfaction and lowest rate of customer defection without sacrifice of profitability.
  • Improve quality of customer interaction by improving standards and provide best facilities and highest technical skills.
  • Maintain customer loyalty through highest level of CRM Management.



  • Help on developing new branches, increase market share and exploit new markets
  • Develop  new business opportunities and follow up on existing clients
  • Maintain awareness of legislation that impacts on the industry



  • Meet all legislative and insurance and health and safety requirements.
  • Maintain professional and regular relationship with business partners, dealers, government authorities, statutory bodies and representatives of suppliers.
  • Maintain effective staff levels in accordance with the needs of the business



  • Any other duties as and when required by the Management that are reasonably within the capabilities of the person and aimed at achieving the Company or Group goals.


Qualification, Experience & Skills:

  • University Level degree
  • MBA (Not Essential)
  • At least 7 years of related experience in retail sales environment
  • 4 -5 years in management role
  • Ability to communicate in Arabic & English
  • Good understanding and current and relevant experience of the retail motor industry
  • Ability to work under pressure and multi task management
  • Ability to create a positive environment and culture that allows staff to develop and excel in their roles.

Job & Company Detail

Company Industry


Company Size

1000+ Employees


Arabic, English

Job Category


Applications Accepted Until

21 February 2017