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Busati Siddig Mohamed Ibrahim

Last login: 1 second ago

Product Support Engineer, senior

Skills and tools

Development
Commitment
Team Work
Analytical skills
communication skills
Negotiation and persuasion
Problem solving
Microsoft applications

Contact Busati Siddig Mohamed Ibrahim

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About me

Respected business professional with a career history of delivering outstanding results in streamlining operations, improving processes, securing and retaining accounts, driving sales revenue, and entering new markets to exceed organizational objectives. Effective communications leader that excels in managing strategy, identifying areas of opportunity, and reversing negative sales trends utilizing strengths in client needs analysis, customer-centric approach to marketing, superior industry knowledge and technical expertise with unique ability to convert prospects into reliable customers.Expertise in delivering outstanding business to business sales (B2B) in industries including road construction, power generation, energy, mining, agricultural and rental companies. Certified in product support sales and skilled in intercultural communications that blend with advanced education, experience, and engineering background to bring excellence to the workplace and drive organizational success. 

Education

January 2016 -January 2018
Master of Business Administration (MBA), Marketing Specialization
Sudan International University

May 2005 -February 2011
Bachelor of Science, Agricultural Engineering
University of Bahri

June 2018 -June 2019
Diploma in Professional Marketing
The Chartered Institute of Marketing (CIM)

Work Experience

April 2014 -Currently working
Product Support Sales Engineer, Senior
Sudanese Tractor Co. (SUTRAC), DAL Group – Caterpillar Dealer in Sudan (CAT Heavy Equipment, Power Generation, Energy and Industrial Engines)

Manage daily sales and annual maintenance contracts, new territory coverage strategies which have led to increases in sales revenues. Maintain current customer base and growth existing accounts through up-sell opportunities and new account growth. Effectively identify prospective customers, build solid communications, and ensure customer retention by product knowledge and benefits to commercial accounts. Selected Contributions: * Successful in exceeding all quarterly parts and service sales targets by over 25% which has resulted in a 17% revenue growth. Implement strategic marketing plans that expanded market share in the construction sector, coordinating positioning and core demographics which resulted in a 13% brand revenue growth.* Led project utilizing Six Sigma methodology which reduced spare parts delivery time by an average of 25 days to 11 days and improved growth potential of logistics and parts operations, generated revenue of $430K and ensured customer satisfaction.* Coordinate service and marketing executives for general service campaign that effectively captured sales of $300K, achieving all Key Performance Indicators (KPIs) and Return on Investment (ROIs).* Proactive in the development of a portfolio, attending to 60 diverse clients in multiple industries such as road construction, power generation, mining, agricultural, rental companies, and non-government organizations (NGOs).

November 2011 -March 2014
Marketing & Business Development Specialist
Geogabe Mining & Agricultural Services Co.

Delivered outstanding results during tenure with the organization, drove territory growth of over 30% year over year (YOY). Provided enough materials, information, and knowledge to make an educated decision including ROI reports, cost compression reports, leasing payments options and equipment specifications.Effectively created new processes and systems for increasing monthly sales targets, sold a broad range of products to commercial accounts, generating procedures to increase customer service satisfaction, while successfully dealing with the variety of nationalities to a delivery message on products and services. Selected Contributions:* Interacted with customers and buyers to expedite the sales process which included modifying products to meet specific customer need. *Regularly located opportunities for growth and upsell areas which resulted in exceeding pre-determined sales forecast of $300K per month. * Achieved extraordinary market share and revenue results of 12% annually. * Developed, marketed, and negotiated major service contracts and customer support Agreements for fleet customers, and provided after-sale support and customer training. * Provided oversight of purchase and implementation of a new ERP and CRM system; conducted training supervised accurate entries and assisted in troubleshooting when necessary.

April 2011 -October 2011
Manufacturing Engineering Intern
GIAD Industrial Group

Created assembly standard work and visual work instructions. Developed assembly processes and work instructions and trains workforce. Maintained the equipment used for fabrication in safe and optimal working order, managed employee training program for use of such equipment.  Supported Production on product assembly build & part quality issues (e.g. root cause analysis, containment reworks, process yield improvements) and implementation of lean manufacturing techniques, new product manufacturing introduction and participated on the continuous improvement project team(s).

Awards and Certificates

May 2018
Certified Caterpillar Machine Sales Professional SEP Foundational Level
Caterpillar Inc. Non

May 2018
PSSR – Machine, Foundational Certification
Caterpillar Inc. Non

February 2017
Lean Six Sigma Black Belt
Quality and IT Experts Training Centre Non

February 2017
Fundamental & Consultative Selling
VisionPro Corporation Non

August 2017
Providing Customer Focus Service
Initiatives for Training & Development Non

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