A dynamic Customer Experience, Marketingand Sales professional with anexperienceofover15yearswithUAEsandMENAregionmostprominentfinancialinstitutions:theNationalBankofAbuDhabi(UAE)andFirstGulfBank(UAE)-nowFirstAbu Dhabi Bank-, in the fields of Customer service, Sales, Transformation,QualityAssuranceandTraining;2yearsasSectionHeadofCustomerRelationshipManagement(CRM)/ Acting Head of Marketing Department at Sudanese leading bank: Al NileBank forCommerceandDevelopment(Sudan),and2yearsasMarketingManageratINMAAforPoultryandFeedProject,Sudan’slargestpoultry&feedfirm.
strategiesandtacticstogetthewordoutaboutthecompany, deploy successful marketing campaigns and owntheir implementationfrom ideation to execution, experiment with avariety of organic and paidacquisitionchannelslikecontentcreation,eventmanagement,publicity,socialmedia, lead generation campaigns, copywriting, performanceanalysis, producevaluableandengagingcontentforthecompanysspcoalmedia,mediaandwebsitethat attracts and converts target groups, build strategic relationshipsand partnerwith key industry players, agencies and vendors, prepare and monitor themarketing budget on a quarterly and annualbasis and allocate funds wisely,overseeand approve marketing material, from website banners to hard copybrochuresandcasestudies,measureandreportontheperformanceofmarketingcampaigns,gaininsightandassessagainstgoals,analyzeconsumerbehaviorandadjustemailandadvertisingcampaignsaccordingly,manageexportingactivities.
MajorAchievement(s):ExportinghatchingeggstomajorpoultryproducersinSaudiArabia starting from December 2020 till present, and embarking onexportinghatchingeggstoUAEin2022.
Responsibleforthedevelopment,execution,andcontinuousrefinementofmulti-channelConsumer Relations and the development of programs, roadmaps,andConsumerRelationstrategiesfocusingonbothloyaltyandretentionmarketingstrategiesandcomplaintsmanagement.Thedevelopmentofconsumersegmentation models along with internaland external analysts and based oncommoncharacteristicsinclusiveofconsumertypeandhistory,consumerbehavior,anddemographics.
