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Osama Sweidan

Last login: 1 second ago

Expert in Sales , Marketing & Distribution

Skills and tools

Development
Management
Team Management
Team Work
Food Products
Problem solving
Leadership
Microsoft applications

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About me

Sales & Marketing specialist experience in different markets & regions, offering proven track record in developing and executing sales & marketing programs. I have developed strong experience in Sales, trade marketing and distribution, key accounts management, business development, distributor management, supply chain management and general management.

Education

September 1989 -July 1993
Bachelors Degree
Arabian University of Beirut

October 1990 -July 1991
ESL
American University of Beirut

September 1998 -December 1999
Microsoft Applications
New Horizon

Work Experience

October 2017 -Currently working
Managing Director
Al Intishar Trading & Distribution Company

 leading the company and ensuring all employeesare into the company vision,2-    Ongoing planning &implementing short term objectives in order to achieve the company long termsBusiness strategies & objectives.3-    Devising a 5 years plan& working with other board members to oversee its implementation. 4-    I prepare &implement comprehensive business plans to facilitate achievements.  ( on going) 

August 2015 -October 2017
National Sales & Distribution Manager
Petra Trading & Investment Company

1.    Developedthe go to market strategy for all channels, identify and leverage synergies andevaluate each channel’s growth potential and set needed financial and humanresources accordingly.2.    Preparing market plans & IMPs by using the right BB.  3.    Set sales targets withrespect to Key business Drivers (KBD), Advanced Collaboration Plans (ACP), andExtra Visibility Plans and trackresults regularly to ensure meeting the targets.4.    Lead negotiations withPrincipals regarding investment strategies and budgets.5.    Prepare and analyzemarket intelligence reports via awareness of market trends, understanding ofupcoming customer initiatives and monitoring regional competition.6.    Develop a strategicrelationship with Customers, conduct frequent market visits and lead thebusiness review meetings with them.7.    Ensure reviewing truescore card results with key customers and lead the team for the necessarycorrective action for any deviation vs. set targets.8.    Lead the meetingswith Brand Managers to make sure that all brand related plans (visibility,launch, distribution, expansion, volume increase) are properly implemented andreview the status on monthly basis.9.    Conduct quarterlyperformance appraisal for direct reports, set development plans for them andmake sure that the same process is cascaded on the lower levels properly.10.  Enhancethe company’s reputation by living its values and promoting ethical businesspractice.

April 2011 -June 2015
Regional TM&D Manager
YOSICOM - West Africa

This position is in charge of delivering a yearly turnover of USD 55 million, I am reporting to the CEO and overseas two teams: 1-    Trade marketing Team, and consist of 2 marketing managers who manage, between them, 8 marketing executive. 2-    Sales operation team, and consist of 2 sales Manager who manage, between them, 4 sales supervisors, 2 account executive & 22 Sales Representatives. Accomplishments:. Restructured the whole team into channels. created & Implemented a strategic marketing plan which was the starting of the turnaround performance across the region. Delivering sales targets, coaching and training the team members and working closely with trade & sub distributor Achieved a growth of 22%+ by increasing the yearly turnover from USD 45 million to USD 55 million in 2013.

June 2008 -December 2010
Business Development Manager
Media SOlution

This role was in charge of managing KSA & Bahrain markets, consist of 2 regional managers ,2 account managers & 1 sales manager. I was reporting to the Head of marketing GCC. Implemented at the 1st time in Bahrain the second hand car magazine( Dealz4weels).  provided the highest level of services and responsiveness to the needs of companies. Ensured reliability and consistency for each project dealt with. Launched a new way of Media innovation( Luminous Media ) at the 1st time in GCC on 2009. Sold out our innovation  idea to the biggest organizations across GCC such as: (F1 Bahrain – Zain Saudi - Batelco Bahrain – Costa Coffee Bahrain; Ministry of Defense Bahrain & many others).Implementedat the 1st time in GCC the Holo Display ( rare projection screen)that was in Batelco Bahrain on 2009.

August 1998 -May 2008
Market Manager - Bahrain
British American Tobacco

This position was in charge of delivering a yearly turnover of USD 15million and reporting to the  RegionalTM&D manager ( Oman, Qatar & Bahrain) my key responsibilities was onsales, distribution & marketing , profit & market share for BahrainAccomplishments:  Achieved Sales Turnaround in Bahrain by achieving a growth of + 11.2%  Successful launched for HOD in the market. Assisted in developing Bahrain portfolio and pricing model for the country & implemented it as per agreed plan. Decreased and controlled M.Jala( BAT Distributor) company credits & payments. Managed stock level & orders by working closely with GCC supply chain manager & BAT Factories. Establisheddirection and clear goals to the TM&D team consistent with the company’svision & strategy.

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