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Ahmed Elsir Mohamed Khalil

Last login: 3 years ago

Marketing and business development

Contact Ahmed Elsir Mohamed Khalil

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About me

 Hi, I am Ahmed a proud and loyal marketer with a 5 years experience in Agricultural, Electronics and Airline services. My core skill sets are Marketing/Sales & Business Development. I have gained a lot of experience and knowledge that I will utilize fully to help achieve future plans and company objectives. 

Education

Master of business administration
University of medical sciences and technology

September 2009 -July 2013
BS.C in Business & Marketing
University of medical science and Technology

Work Experience

November 2013 -February 2015
Brand & Promotion Officer
Kenana Sugar Company

- Develop the marketing plan for the company with the participation of the other marketing section. (Marketing research, sales, Import & Export).

- Conducting a marketing survey to assess competitors.

- Assessing & analyzing daily newspapers. (Daily report).

- Creating brand identity.

- Increased the company market share through promotional campaigns

- Revived the Kenyan market through sponsoring the exhibition of the Kenyan embassy which generated a decent income.

- Undergoing launching of a new CSR project {Kenana Eucalyptus Oil}.

- Conducting a marketing research for (animal feed) aligns with the marketing research section; applying the recommendations and analyzing the results KSC sold out the whole stock for the crop 13/14.

February 2015 -October 2017
Home Entertainment Assistant Product Manager
LG Electronics Africa Logistics

- Responsible for home entertainment products in Sudan, South Sudan & Chad for both B2B & B2C business.

- Preparing of monthly, quarterly & yearly ATL/BTL marketing activities aside to preparing yearly marketing budget.

- Support local distributor in shipment tracking, shipping documents and customs clearance.

- Work closely with HQ & subsidiary office for EOL models and pre-orders.

- Identifying & selecting new PRM & line-up for Sudan, South Sudan & Chad.

- Achieved 2016 stretched goal by 87% around $5.40K

- Increased premium products sales/market share by achieving best practice in 2017 in LGEEF "East Africa Area"

- Conduct quarterly on sight training programs for FSP's "Floor Sales Person" for customer up selling, product knowledge and product demonstration

October 2017 -December 2020
Business Development Manager
Fareast Travel & Tourism Company ltd.

- Prepare the daily cash projections, positions, and banks balances report.

- Process Bank Payments for all approved invoices dues for payment.

- Prepare bank reconciliations..

- Effectively coordinate with Internal and external auditors for financial queries.

- Handel daily operation

- Setting marketing sales plan.

- Closely focus on market movement.

- Monitor competitor’s movement and new services launch.

- Collaborative work with the supplier to determine market best price.

- Prepare annual performance report,

July 2021 -June 2022
Assistant Product Manager
LG Electronics Africa Logistics

Home Entertainment ( HE ) :

- Managing monthly Purchase Sales & Inventory A.K.A ( PSI ).

 - Managing the monthly orders process with Sudan LG distributor. 

- Analysis of weekly PSI and managing the inventory level. - Support the local distributors by marketing activities. 

- Taking care of both ATL & BTL activities. - Launching of new product introduction A.K.A (NPI).

 - Sales analysis per product category to understand the reason of low/high sales and to know sales trend. 

In store management (ISM): 

- Handling each brand shop physical appearance and in store management. 

- Support the local distributor about the updated guidelines in regards to Racks,POSM and physical environment of the shop. 

- Support the local distributor floor sales men by providing training materials and sales talk for the customers.

 - Reporting : Reporting to LG subsidiary in East Africa about Sudan monthly and weekly sales.

 - Follow up on top sales dealers performance and how to improve their shop and their sales.

 - Managing 6 promoters at dealers shop, setting their target and rate their sales achievement

. An incentive is provided based on the target achievement.

Awards and Certificates

June 2020 -June 2020
Market research and consumer behaviour
IE business school (course era) 20 days

June 2020 -June 2020
Supply Chain Logistics
Rutgers University (Course Era)

July 2020 -July 2020
International Organization Management
University DE GENEVE (Course Era)

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